Reformulasi Komunikasi Pendidikan Agama Kristen di Era Media Sosial: Interaksi Budaya Populer dan Prinsip Injili

Yosia Belo

doi:10.30648/dun.v10i1.1910

Reformulasi Komunikasi Pendidikan Agama Kristen di Era Media Sosial: Interaksi Budaya Populer dan Prinsip Injili

Yosia Belo

Abstract

Abstract. The social media era has brought significant changes to Christian leadership communication patterns, particularly in the context of Christian Religious Education (PAK). Digital popular culture, such as memes, TikTok, and viral music, has become the dominant channel for young people to receive information, including religious messages. However, the interaction between popular culture and evangelical principles often creates value tensions, digital distractions, and theological ambiguity. This study aimed to review Christian leadership communication strategies using a literature study approach. The result indicates that effective communication reformulation requires the creative integration of popular culture with evangelical values, the development of interactive educational content, and the enhancement of church leaders' digital capacity.

Abstrak. Era media sosial telah membawa perubahan signifikan dalam pola komunikasi kepemimpinan Kristen, khususnya dalam konteks Pendidikan Agama Kristen (PAK). Budaya populer digital, seperti meme, TikTok, dan musik viral menjadi saluran dominan bagi generasi muda dalam menerima informasi, termasuk pesan keagamaan. Namun, interaksi antara budaya populer dan prinsip Injili sering kali memunculkan ketegangan nilai, distraksi digital, serta pengaburan makna teologis. Penelitian ini bertujuan untuk mengkaji ulang strategi komunikasi kepemimpinan Kristen dengan pendekatan studi literatur. Hasil penelitian menunjukkan bahwa reformulasi komunikasi yang efektif membutuhkan integrasi kreatif budaya populer dengan nilai Injili, pengembangan konten edukatif yang interaktif, serta peningkatan kapasitas digital pemimpin gereja.

Keywords

Christian leadership; contextual; digital era; era digital; gen Z; generasi muda; kepemimpinan Kristen; kontekstual; young generation

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DOI: https://doi.org/10.30648/dun.v10i1.1910